Is Twitter Important For Your Business?

There are many different social media platforms out there anymore. How do you know what will work for you and benefit your business model. Here are a few things you might not realize about twitter and how you can use it for your business.



                                                            1. Connecting with customers



This is the main reason why you should use twitter for your business. You will be able to connect with your customers because they themselves are using twitter. Twitter has become a daily routine where people log onto it every single day, some log onto twitter the first thing they wake up even before brushing their teeth. If you have an unsatisfied customer you will hear them on twitter. This will help your company to help them. On the coming days I’ll be going deeper about how you can “spy” on tweets using free tools like twitter search.


                                                                     2. Branding



You don’t have to be a big brand like Dell, Nike, and Starbucks to brand yourself on twitter. You can be an average Joe and brand yourself on twitter. For me if your company is not recognized then you need to get a PERSONAL account. Why? Firstly nobody wants to talk to a LOGO unless it’s a famous brand. Everyone wants to connect with a person and not a bot.


                                                             3. Customers feedback



Once you have connected with your customers you will for sure be getting feedback on how you can improve your product, your services and maybe even improve your customer’s service. Listening to them will help you in the future


                                                                        4. Marketing



One of the reasons to use twitter is you get to market your product or services to more people and the best part about that is its FREE. You don’t have to pay (Unless if you plan to hire someone to run your twitter account)


                                                                      5. Twitter is Viral



If you’ve have succeeded gaining some popularity with your twitter account you will know how viral twitter can be. This will be part of your marketing strategies that you can use in the future. Dell has succeeded in making their tweets viral with their promotion tweets.



                                                                        6. Brand loyalty



At the end of the day, once you have engaged, helped your customers (your followers) on twitter. They will be loyal to your brand for a long time. This will be talked more in the future post.